AMK-2026-0002

Somos una automotriz que lanza un SUV nuevo en México. Necesitamos generar leads de gente interesada en agendar test drive en las concesionarias. Público ABC+ de 28 a 50 años en CDMX, Monterrey y Guadalajara. Queremos que la campaña se sienta premium pero accesible, no elitista. Tenemos video del auto y fotos profesionales. Históricamente nuestro CPL en digital está entre 12 y 18 USD.

{
  "audiences": [
    {
      "age_max": 50,
      "age_min": 28,
      "description": "Audiencia principal extraída del brief narrative",
      "markets": [
        "Mexico"
      ],
      "name": "Core - automotriz 28-50"
    }
  ],
  "budget_analysis": {
    "converted": {
      "daily_usd": 286,
      "monthly_usd": 8571,
      "total_usd": 25999
    },
    "duration_days": 91,
    "original": {
      "amount": 150000,
      "currency": "MXN",
      "period": "monthly"
    }
  },
  "client_historical": {
    "cpl_range": [
      12,
      18
    ],
    "currency": "USD"
  },
  "creative_brief": {
    "assets_available": [
      "video",
      "fotos profesionales"
    ],
    "min_variants": 3,
    "tone": "premium pero accesible"
  },
  "estimated_results": {
    "monthly": {
      "cpl_range": [
        214,
        571
      ]
    },
    "note": "Basado en benchmarks LATAM para vertical automotriz"
  },
  "kpi": "CPL",
  "kpi_target": {
    "currency": "USD",
    "max": 40,
    "min": 15
  },
  "kpi_targets": {
    "daily_budget_usd": 100,
    "monthly_budget_usd": 3000,
    "primary": {
      "benchmark_range": [
        15,
        40
      ],
      "currency": "USD",
      "direction": "lower_is_better",
      "metric": "CPL",
      "source": "client_provided",
      "target_value": 5
    },
    "secondary": null
  },
  "objective": "leads",
  "platforms": [
    {
      "ad_sets": [
        {
          "name": "Core - automotriz 28-50",
          "targeting": {
            "age_max": 50,
            "age_min": 28,
            "markets": [
              "Mexico"
            ]
          }
        }
      ],
      "budget_share": 0.5,
      "daily_budget_usd": 143,
      "monthly_budget_usd": 4286,
      "platform": "Meta"
    },
    {
      "ad_sets": [
        {
          "name": "Core - automotriz 28-50",
          "targeting": {
            "age_max": 50,
            "age_min": 28,
            "markets": [
              "Mexico"
            ]
          }
        }
      ],
      "budget_share": 0.5,
      "daily_budget_usd": 143,
      "monthly_budget_usd": 4286,
      "platform": "Google Search"
    }
  ],
  "risks": []
}